That marketing departments rule the world of cosmetics should not surprise anybody by now. That´s the reason why advertising refers more to trade marks than to patented molecules or processes.
That blocking free radicals influences skin ageing seems to be a scientific fact and has turned into the ultimate strategy for marketing departments in their attempt to seize the innovation quest.
That´s why skincare products containing Vitamin C are being launched by different companies. It has become trendy to include Vitamin C as an ingredient, in concentrations that fluctuate between 1% and 20% depending on the «premiumness» of the brand.
Fact is, that ascorbic acid (Vitamin C) does not happen to be one of the most powerfull antioxidants (250-300 μMol TE/g). On the other hand, everybody knows Vitamin C. So it is a good tool for the sake of efficient communication.
At Tergum Cosmetics we are glad that major brands acknowledge the importance of antioxidant capacity for skin care and that this trend is spreading. In 2010 we started researching in order to develop a serum that could provide the maximum antioxidant capacity to human skin. Our big R&D effort has paid off and an independent institute has determined that:
Tergum Maximum has an unsurpassed antioxidant capacity: 474.600 μMol TE/g
That means that 1 gram of our final product is between 1,500 and 1,900 times more powerful than Vitamin C. As an ingredient in cosmetics, Vitamin C rarely accounts for more than 15% of the final product.
No wonder that the Biomedical Institute of Seville refers to the «scientific impact» of Tergum Maximum when reporting about its beneficial properties:
Free radical blocking.
We recomend the use of Maximum N if you have dry or normal skin types. And Maximum His THE serum if your skin is oily or mixed.
At Tergum we have no big marketing budget, we are a small biotech company with a strong experteese: natural extracts and antioxidants.
We believe that there are no miracle ingredients that can regenerate skin. If there would be such, we would find them in hospitals rather than in cosmetics.
Skin regenerates on its own. What we do when we have a wound: protect it with bandages to help skin regenerate. It just needs protection to have a better chance to regenerate.
It is well known that aging is caused by the oxidation process. And that products with a high phenolic content have a higher antioxidant power and are therefor beneficial, since they show a protective effect against oxidation.
The cosmetic industry is aware of this fact and invests a big marketing effort to claim antiox effects for its products. We think that such claims should be scientifically backed.
There is a standard to meassure the antioxidant capacity of a certain product or extract, it is called ORAC assay. Using this method, ORAC values obtained for Ascorbic acid (Vitamin C) are between 250-300 mol TE/g.
We have let an indipendent institution make an ORAC assay on our Maximum Facial Care (you can see the results in our web page under «FACTS«): 474,600 mol TE/g.
That is over a 1000 times more powerfull than pure Vitamin C.
Natural ingredients + our technology = your best chance to prevent skin aging.